FDA alerts public to choking risk in Once Upon a Farm snack bars

Once Upon a Farm's parent company absorbs recall costs and implements reformulation; consumer confidence in the brand stabilizes as corrective action demonstrates accountability, limiting long-term reputational damage to the broader organic/natural snack category.

Continued reports of choking incidents without formal product modification or expanded recall erode retailer confidence; Once Upon a Farm faces delisting from major chains, compressing revenue but leaving category-level demand intact.

Additional choking incidents or discovery of the hazard in other Once Upon a Farm products trigger class-action litigation and regulatory enforcement action; liability exposure rises sharply, pressuring the company's valuation and prompting parent-company reassessment of the brand's viability.