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Sports Industry & Events

Sports media rights, major events and activism in global sport.

30 events across this topic and its sub-topics

Today in Sports Industry & Events· Nov 2

Fanatics has expanded its NHL partnership to include custom jersey design for all 32 teams, moving beyond its existing role as merchandise distributor. The shift consolidates merchandising and design revenue within Fanatics' ecosystem while reducing the league's direct control over brand presentation. This deepens Fanatics' influence over NHL intellectual property and signals the company's strategy to control the full value chain from design through retail in professional sports.