Sports Media Rights

Strategic competition among media platforms for live sports broadcasting rights and content distribution deals affecting sports leagues and viewership.

1 event tracked

Relevant to:Streaming & Digital Platforms Media & Entertainment Advertising & Marketing

MEDIUM CONFIDENCEMAINSTREAM ONLY1 DAY AGO
YouTube seeks expanded live sports programming with selective focus
YouTube is pursuing live sports rights as part of its content strategy, though not all major events are in scope.
MAINSTREAM
Sourced from CNBC

Sports Media Rights

YouTube seeks expanded live sports programming with selective focus